Skip to content

Become a Publishing Member

Your All-Access Pass to Ballet’s Most Engaged Audience

En Face Magazine is your full-service publishing partner, designed to take the stress out of traditional ballet programs. We handle everything—from concept, design, and printing to delivery—so your team can focus on creating extraordinary performances.

Beyond flawless programs, we bring high-end advertisers who champion the arts, foster meaningful community partnerships, and provide innovative marketing tools to engage and grow your audience.

Partner with us to streamline your season, amplify your presence, and elevate every performance. 

ABT_Sylvia
 

 

Learn more about all the extras our members benefit from below.

Digital Magazine

Engage Your Audience

Your digital magazine is more than an online replica—it’s a dynamic, interactive platform that connects your audience to your brand, performances, and stories in ways print alone can’t. With videos, clickable links, and curated content, it turns readers into engaged fans.

SFB 2024 Nut_Whole Mag

What It Delivers

  • Embedded Videos: Rehearsals, interviews, and behind-the-scenes clips.
  • Clickable Links: Direct tickets, donations, merchandise, and social media.
  • Editorial Content: Features, articles, and insider stories. 
  • Local Recommendations: Restaurants, attractions, and pre/post-show ideas.
  • Upcoming Events: Keep readers informed and coming back. 

Mobile-friendly, interactive, and shareable, your magazine keeps audiences clicking, watching, and exploring.

Tips to Maximize Engagement

  • Feature exclusive videos and behind-the-scenes content. 
  • Include direct ticket and shop links for easy action. 
  • Add interactive content like polls, quizzes, and “favorite moment” features. 
  • Cross-promote via email, social media, and your website. 
  • Highlight local recommendations to enhance the full experience. 
  • Encourage sharing with social buttons and email forwarding. 
  • Offer incentives like promo codes, contests, or sweepstakes.

 

Fun Ways to Use It

  • VIP previews for subscribers
  • Interactive scavenger hunts or Easter eggs 
  • Social challenges with prizes 
  • Partner spotlights or sponsor features 
  • Exclusive behind-the-scenes content 
  • Promote season passes, bundles, or merchandise

Your digital magazine is a storytelling and engagement engine—turning readers into ticket buyers, donors, and loyal fans.


Facing the Audience

Weekly E-Newsletter Listing

Every performance deserves an audience that’s as passionate about ballet as you are. Facing the Audience showcases your events in our weekly e-newsletter, reaching over 40,000 dedicated ballet lovers nationwide. This is more than a listing—it’s a direct connection to an engaged audience eager to experience your artistry, buy tickets, and support your company.

Fave Things fta mockup-1

Why It Matters

  • Maximize Exposure: Reach a highly targeted, arts-loving audience.
  • Increase Attendance: Fill seats and grow your following.
  • Position Your Company: Reinforce your presence as a leading ballet organization. 
  • Effortless Promotion: We handle the listing so you can focus on performance.

Ways To Make the Most of It 

  • Highlight key season shows, premieres, or special events. 
  • Promote workshops, masterclasses, and touring dates. 
  • Feature guest artists, collaborations, or special initiatives. 
  • Announce ticket promotions, early-bird discounts, or VIP offers. 
  • Showcase fundraising events, company milestones, or new programs. 
  • Cross-promote your website, social channels, and tickets platforms. 

 

Facing the Audience ensures your performances are front and center with the people who care most about ballet—driving visibility, engagement, and ticket sales with zero extra effort.


PEEKS + PREVIEWS

Your Dedicated Email Spotlight

Your performance shines before the curtain rises. Peeks + Previews delivers a dedicated email to thousands of arts-loving subscribers, creating anticipation, engagement, and ticket sales.

Peeks & Previews (1)-1

What It Includes

  • Direct Link to your Digital Magazine: Put your performance center stage.
  • Show Details: Cast, story, dates, and highlights.
  • Exclusive Editorial Content: Behind-the-scenes stories, interviews, and features.
  • Restaurant Recommendations: Guide theatergoers to pre-show dining.
  • Upcoming Performances: Build momentum beyond opening night. 

How To Maximize the Benefit 

  • Co-create Exclusive Content: Rehearsal clips, interviews, and insider stories. 
  • Highlight Cast & Crew Personalities: Create an emotional connection with audiences. 
  • Include Time-Limited Offers: Early-bird tickets, promo codes, or VIP packages. 
  • Amplify via Social Media: Share content across platforms to extend reach. 
  • Targeted Audience Segments: Reach local or repeat ballet-goers for maximum impact. 
  • Engage & Collect Feedback: Polls, contests, and audience responses to build loyalty. 
  • Provide Sneak Previews: Backstage tours or rehearsal clips for VIP feel. 
  • Review & Optimize: Analyze open rates, clicks, and ticket conversions for future campaigns. 

 

Peeks + Previews is more than a newsletter—it’s a powerful marketing engine that drives awareness, excitement, and ticket sales.


On Stage Ballet Calendar

The On Stage calendar is more than a schedule—it’s a dynamic destination on our website where audiences discover, explore, and engage with your performances. It transforms casual visitors into ticket buyers and enthusiastic supporters.

Calendar Package Mockup (3)

How Audiences Find It

  • Emails: Subscribers receive reminders and announcements linking directly to performances.
  • Digital Magazines & Peeks + Previews: Embedded links drive readers straight to the calendar.
  • Social Media & Ads: Posts and campaigns highlight performances and link to the calendar.
  • Website Navigation: Prominent placement ensures easy access anytime.
  • QR Codes & Print Collateral: Flyers, programs, or posters direct audiences to the calendar. 

What Audiences Can Do

  • Explore Performances: View all shows, dates, and times. 
  • See Visual Highlights: High-quality photos and videos bring each performance to life. 
  • Read & Write Reviews: Audience members can leave feedback or see others’ thoughts. 
  • Purchase Tickets: Direct links make it easy to act immediately. 
  • Discover Local Recommendations: Restaurants and attractions near the venue enhance the night out. 

Mobile-friendly, interactive, and shareable, the calendar keeps your ballet top of mind all season. 

Tips For Engagement 

  • Promote across emails, magazines, and social media. 
  • Feature exclusive videos, rehearsal clips, and interviews. 
  • Encourage audience interaction through reviews, polls, and contests. 
  • Highlight promotions, ticket codes, and VIP offers. 
  • Track clicks, video plays, and ticket sales to refine your approach. 

On Stage isn’t just a schedule—it’s a destination. By guiding audiences from multiple touchpoints to the calendar,
you create engagement, excitement, and ticket sales.


And Much More! 

There are so many more ways in which our dedicated team can support yours—from our streamlined publication production process with comprehensive project management, professional design, and print & delivery facilitation; to editorial features showcasing your artists, initiatives, and collaborations; to exclusive email and social media campaigns ensuring maximum visibility. Together, we can showcase the beauty and artistry of ballet. 

Worlds23 1372